Traveled from DC to Missouri in mid-August with “The Fishy Fleet” (an offshoot of anti-GMO protest group Occupy Monsanto). It was a convoy of 17 activists piled into a 1960s-era RV and 5 “fishy” cars with friendly looking frankenfood sculptures on top…
Near Pittsburgh the fleet held up traffic when a toll booth attendant took a pix with her iPhone. One Ohio woman, who followed “Fishy Sugarbeet” into a gas station, proclaimed: “That’s the freakiest thing I’ve seen in Perry County — lately!”…
Outside Monsanto Corporation’s global headquarters in Creve Coeur, Mo., company stock holder and convoy organizer Adam Eidinger read aloud from his shareholder resolution asking Monsanto to “work with the FDA to develop food labeling guidelines for American consumers that discloses whether genetic engineering was used to produce the food”…
When asked for a statement, Monsanto says it supports voluntary labeling, but that mandatory labeling in the “absence of any demonstrated risks…could imply that food products containing these ingredients are somehow inferior to their conventional or organic counterparts.”
Riding around in a car topped with a giant half-vegetable, half-fish is bound to attract attention.
As Nikolas Schiller drives past the National Zoo in Washington, D.C., pedestrians gawk, kids point, and tourists snap pictures.
An oncoming driver pulls up in a stretch of slow traffic and asks, “What is it?”
Schiller explains it’s a Fishy Food Car and hands the man a card bearing a cartoon that asks, “Are we eating fishy food?”
It’s a visual pun. For opponents of genetically modified organisms (GMOs), there’s something fishy - suspicious - about putting genes from other species into food crops, and they want foods containing GMO ingredients to say so on the label.
Labeling laws
There are no fish genes in the GMOs on the market today, but nearly all of the corn, soybeans, cotton and sugar beets growing in the U.S. contain bacterial genes that help farmers control weeds and insects.
Schiller’s day job is with a D.C.-based public relations firm. But this summer his fishy apple car will join the fishy corn, soybean, sugar beet and tomato cars driving cross-country to Washington State, where a GMO labeling law is on the ballot this fall.
Momentum is behind them. Labeling laws were approved in Connecticut and Maine earlier this year.
Labeling everything containing a GMO ingredient would take a lot of ink. They’re in 80 percent of the foods on supermarket shelves, according to the Grocery Manufacturers Association, especially anything processed, in a bottle, box or bag.
Novel food
But are they bad for you? Schiller acknowledges that the only evidence of harm from GMOs is anecdotal, but he’s suspicious.
“This is a novel food. Our grandparents and previous generations didn’t eat this,” he said. “And now all of a sudden we’re seeing higher incidences of food and health issues. And so if [GMO makers] are saying, ‘Oh, everything’s safe,’ but nothing’s labeled, we really can’t trace the safety.”
Health authorities from the U.S. Institute of Medicine to the World Health Organization have said there’s nothing to fear from GMOs.
And the U.S. Food and Drug Administration says there is no substantive difference between GMO and conventional ingredients, so it can’t require labels.
On the other hand, products without GMOs may say so on the label, and these are now some of the hottest items in the supermarket. Last year, sales of certified-organic products grew 7.4 percent, twice the rate of the food sector as a whole. And foods with the “Non-GMO Verified” seal passed $1 billion in sales in 2011.
‘We should’ve been talking about this’
This has not gone unnoticed by the biotech industry.
This summer, the industry-sponsored Council for Biotechnology Information made an unusual, if understated, admission.
“We recognize we haven’t done the best job communicating about GMOs,” Executive Director Cathy Enright said in a press release.
She was more frank in person.
“We should’ve been talking about this for two decades,” she said, adding that in the last few years in particular, social media have taken opposition to GMOs to a new level. “We haven’t even been near social media.”
Transparency
But for opponents like Schiller, it’s not about a failure to communicate. For one thing, he wants to see the results of safety tests the companies submitted to the FDA.
“And they can say, ‘This is proprietary information. We’ve done our testing. We don’t have to disclose to the public,’” he said. “Anytime you have a veil over something, people are going to want transparency. People are going to want sunshine. And as long as you withhold that, people are gonna think, ‘This is kinda fishy.’”
Sunshine might be about to break through. For the first time, Enright said, the companies’ testing data will be available online at a new website: GMOAnswers.com.
“It’s gonna be technical,” she said. “But we’ve been asked, ‘Show us your data.’”
It’s part of a new pledge of openness and dialogue. Enright said the big seed companies will be opening their doors for people to come and see what they do. There will be dinners where supporters and opponents can sit down and talk. She said a panel of volunteers will be answering any questions the public might have.
“We believe that if people have the information at hand, that it won’t feel fishy; that they’ll be more comfortable with this technology,” she said.
But with a growing number of states considering GMO labeling laws, the industry has a lot of catching up to do.
By Amanda Peterka, E&E reporter
Published: Thursday, August 1, 2013
Copyright 2013, Environment and Energy Publishing LLC.
Reprinted with permission.
Nikolas Schiller is used to receiving odd looks as he drives through the streets of Washington, D.C.
In fact, he can’t commute to and from work without pedestrians whipping out their smartphones to take pictures, drivers leaning out of their windows at traffic lights to ogle and children’s eyes opening wide.
That’s because a huge, brightly colored sculpture fusing a golden delicious apple and a goldfish with eyes is bolted to the top of his used black Ford Escort — which itself has bright pink stripes down its side.
“It’s been an interesting experience,” said Schiller, a 32-year-old St. Louis native sporting a ponytail, T-shirt and cutoff jeans. “I have a lot of fun driving it around. It brings a lot of joy. I see people’s faces smile, light up, point, kids laugh, giggle, people take photos — it’s not like a normal car.”
Goldie the car
Nicknamed “Goldie,” it is one of five “fishy food” cars driving around Washington in recent weeks to promote the labeling of genetically modified food. Others carry sculptures of a corn cob, soybean, sugar beet and tomato.
They are the brainchild of the Mintwood Media Collective, a small public relations firm in D.C. that also is active in hemp issues, and local artist César Maxit. Funding was donated by Dr. Bronner’s Magic Soaps, an organic and fair-trade soap company.
Next week, the cars will depart on a 3,000-mile journey across the country ending in the state of Washington, where a fierce battle is being waged between food companies and anti-GMO activists over a November ballot measure to require the labeling of all foods containing genetically engineered ingredients.
The cars will pass through Pittsburgh; Columbus, Ohio; Indianapolis; Chicago; Denver; and Salt Lake City before reaching their final stop in Seattle. They’ll join in protests and press conferences and stop at Monsanto Co.’s global headquarters in Missouri along the way.
For the past several weeks, though, they’ve been circling D.C. in a bid to raise awareness of the nationwide campaign to label GMOs.
As Schiller passed through the heart of downtown on a recent rush-hour commute home, several people stopped to gawk in the middle of intersections. A young girl with auburn hair pulled her father’s arm excitedly, grinning ear to ear.
“It’s about making sure that customers and consumers in America are informed about their food purchases,” Schiller said as his car passed K Street lobbyists and tourists alike.
The current push to label genetically modified food began about two years ago with a march from Brooklyn, N.Y., to the White House. Supporters argue that genetically engineered foods have not been proved safe for human consumption and that Americans should have the right to choose whether to purchase foods with ingredients that have been genetically modified.
The first of the cars — Fishy Corn — made its debut at the 2011 march, driving the entire route. At that time, its sculpture was built of a steel frame wrapped in chicken wire and covered in spray-painted packing tape.
The designs have been updated since then. Their bones still consist of a steel frame wrapped in chicken wire, but they now have a hard fiberglass shell. Goldie was designed in January of this year, with a Ford Escort purchased for the purpose. The sculpture is bolted down through the roof and can be removed if necessary, but it takes about six people to hoist it off the car.
“We use the fishy food as a metaphor. Not all these products have fish genes in them. We use it as a metaphor that there’s something fishy about it,” said Adam Eidinger, an activist shareholder with Monsanto who drove the Fishy Corn car from New York to D.C. in 2011. “If you don’t know what it is, it’s something fishy. That’s why we’re winning — that’s common sense.”
The battle over labeling hit new heights last year in the months leading up to the November elections in California, where a ballot measure would have required food companies to label all foods that contain genetically engineered ingredients. Food companies and trade organizations poured more than $40 million into a campaign to oppose the measure, and it was defeated 53 percent to 47 percent.
“Unfortunately, Prop 37 didn’t pass but in its failure was quite a large win for awareness building,” said Schiller, who first became involved in the campaign at the 2011 march, when he drove a 14-foot box truck that carried supplies for the walkers along the 313-mile route. “All of a sudden Americans were actually talking about that when there hadn’t been much talk about it for the last decade.”
This year, legislators in more than 20 states introduced measures to require the labeling of GMOs. Connecticut recently became the first state to enact a law requiring food companies to label products with genetically engineered ingredients, though the law is contingent on other nearby states putting in place similar measures.
Supporters see Washington state as the main battleground and are hoping that successful passage of ballot initiative I-522 there will spur action on a national level, either in the form of a national law or Food and Drug Administration action to require labels.
Public polling has shown that American consumers overwhelmingly support the labeling of genetically engineered food. More than 60 countries also carry labeling requirements.
But food manufacturers and biotechnology companies that oppose labeling cite costs and say that such labels would be misleading because the majority of science on genetically modified food has shown them safe for human consumption.
In the wake of the heightened debate over genetically modified organisms and the recent discovery of unapproved genetically engineered wheat in a farm field in Oregon, Monsanto, BASF Corp., Bayer CropScience, Dow AgroSciences, DuPont Co. and Syngenta AG this week have banded together to launch a website, GMOanswers.com, to address health concerns with the foods.
“We oppose current initiatives to mandate labeling of ingredients developed from GM seeds in the absence of any demonstrated risks,” Monsanto says. “Such mandatory labeling could imply that food products containing these ingredients are somehow inferior to their conventional or organic counterparts.”
‘What’s this part of?’
In D.C., the “fishy” cars have attracted wide attention on the street and in social media. After circling the city, Schiller will log on to Twitter to see who has posted photos of Goldie — usually there are several people — and will respond in the voice of the vehicle.
Although the car is registered in his name — and is Schiller’s first vehicle as an adult — it will soon be handed over to activists in Washington state until at least after the November elections. He has been making the most of it before that happens and taking long, roundabout routes to and from his office in Adams Morgan, a hip neighborhood in the nation’s capital.
During rush hour earlier this week, as Schiller stopped Goldie at a light in downtown D.C., a bicyclist rode up in the bike lane next to the passenger side of the car. He tapped on the window.
“I saw these all over. … What’s this part of?” the man asked.
Schiller handed the cyclist a palm-sized bright-blue pamphlet fresh off the presses that relays the group’s main talking points. The pamphlet was designed by Maxit, the same artist who designed the structures for the tops of the cars.
“Oh, you guys are doing GMO stuff,” the cyclist responded. “Very great. I’ll pass it on. Thank you.”
Encounters like that are not uncommon. Schiller said he normally explains that the car’s name is Goldie and she’s half goldfish, half golden delicious. While there isn’t a genetically engineered apple on the market, the Agriculture Department is currently reviewing an application for one that doesn’t turn brown when stored.
Schiller will take the car in for detailing before next week’s cross-country drive. The car will be painted with messaging describing its missions. Up through this week, though, it’s been unlabeled — like GMOs, Schiller quipped.
Inquisitive pedestrians are usually receptive to the car’s message, he said.
“They give the thumbs up and go like ‘I want food labeled’ or ‘I don’t want to eat that stuff,’” he said. “Most people don’t realize that they’re eating it so there’s this disconnect between the knowledge of the food that they’re actually eating and the knowledge of the food that they don’t want to be eating. Generally, if you’re eating a processed food that came out of a box at the supermarket, it likely has a genetically engineered ingredient. But since it doesn’t say ‘genetically engineered ingredient,’ they’re not going to know that that’s what it is.”
Since the 1990s, the Food and Drug Administration has officially held the position that genetically engineered foods do not require special labeling. There are eight genetically modified crops currently available in the United States: corn, soybeans, cotton, canola, alfalfa, sugar beets, papaya and squash.
“The policy states that FDA has no basis for concluding that bioengineered foods differ from other foods in any meaningful or uniform way,” FDA says, “or that, as a class, foods developed by the new techniques present any different or greater safety concern than foods developed by traditional plant breeding.”
The effects of mandatory labeling would be “positively damaging to public understanding of science,” Mark Lynas, an environmentalist who recently shocked the anti-GMO world by reversing his position to one in favor of genetically modified food, said at an event this month in D.C.
Industry, he said, would be better served by a widespread voluntary labeling system for non-GMO products that allows consumers to choose what types of food they wish to buy, he said.
“I think what’s a real problem is to have mandatory labeling, which will then totally restructure the whole supply chain, and we’ll have knock-on effects, which actually do affect food security in other parts of the world,” Lynas said.
In the absence of labeling, Schiller has been growing his own vegetable garden at his house in D.C. for several years and purchasing his groceries from Whole Foods, which announced earlier this year that it would require labels on all GMO products.
He’s expecting varied levels of turnout and plenty of stares at the stops along the route to Washington state next week. But he’s gotten used to the attention.
“It’s one of those things that becomes so normal that you don’t realize it’s there,” Schiller said. “The only thing that kind of reminds you is the fact that you’ve got people pointing and staring and taking photographs.”
SOURCE: Amanda Peterka, Greenwire, Environment and Energy Publishing
